We welcome Helen Trenchard as this month’s Bundle expert as we focus on community fundraising.
How we define and even name Community Fundraising can vary widely across the sector, so it’s no wonder we’re not all harnessing the opportunity in a focussed way. However you define it, Community Fundraising is about people, and that’s the start of seeing it afresh.
Community fundraising can be a source of dynamic activity, targeted support and predictable levels of income. It is simply untrue that Community Fundraising income must decline, or that it can only be reactive or low value. It can involve bake sales and bucket collections (and they are vital!) but it can be so much more. It can be very powerful.