How to use webinars to build warm, generous relationships with supporters. Join Rob and Lynda Harwood-Compton.
Charities have long known that it is important to build relationships with supporters rather than simply ask for money before either party knows each other. Though to some extent this principle becomes less rigid during a crisis – many donors have been asked for help and have given generously during the pandemic without necessarily knowing a charity really well – it is nevertheless important to have plans to inform and inspire your supporters. And for the time being, if this is to happen it must happen virtually.